If an Advertiser Wants the Lowest Rate for Airing Commercials

question 74

Multiple Choice

If an advertiser wants the lowest rate for airing commercials on the radio,he or she should order spots on a:

• A) total audience plan.
• B) cume rating plan.
• C) run-of-station basis.
• D) drive-hour basis.
• E) quarter-hour audience plan.

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Definitions:

Maturity Level

The state of being fully developed in the physical, emotional, or psychological sense.

Ambiguous Behavior

Actions or reactions that can be interpreted in multiple ways due to their lack of clarity or certainty.

Aggressive Children

Children who exhibit behaviors that are hostile, forceful, or assertive, often resulting in negative social interactions.

Social Development

The process by which individuals acquire the values, behaviors, and skills necessary to function successfully in their social roles and society.