Which of the Following Is True of Infomercials

question 63

Multiple Choice

Which of the following is true of infomercials?

• A) They attempt to pick a representative sample of the market and furnish information on them.
• B) They combine the power of advertising, direct response, and sales promotion.
• C) They are exclusively broadcast by cable channels.
• D) The results of infomercials are not measurable.
• E) Consumers do not pay much attention to them.

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Definitions:

Specific Date

A particular day singled out from others because of its significance or relevance to an event or action.

Supplies on Credit

The acquisition of business supplies with an agreement to pay the supplier at a later date.

Accounting Equation

The fundamental equation of double-entry bookkeeping, stating that assets equal liabilities plus equity (Assets = Liabilities + Equity).

Services Provided

Work performed by one party for another without the supply of tangible goods. Examples include consulting, marketing, maintenance, and legal services.