If an Advertiser Wants the Lowest Rate for Airing Commercials

question 74

Multiple Choice

If an advertiser wants the lowest rate for airing commercials on the radio,he or she should order spots on a:

• A) total audience plan.
• B) cume rating plan.
• C) run-of-station basis.
• D) drive-hour basis.
• E) quarter-hour audience plan.

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Definitions:

Psychoanalytic

A therapeutic approach and psychological theory focused on healing mental illnesses by exploring the dynamics between the conscious and unconscious aspects of the psyche.

Thematic Apperception Test

A projective psychological test that assesses an individual's underlying motives, concerns, and life perspectives through the stories they create about ambiguous pictures.

Projective Test

A type of personality test designed to let a person respond to ambiguous stimuli, potentially revealing hidden emotions and internal conflicts.

Aptitude Test

A standardized test designed to measure an individual's potential to succeed in a certain task or to learn certain skills.