Which of the Following Is an Advantage of Magazine Advertising

question 9

Multiple Choice

Which of the following is an advantage of magazine advertising?

• A) Lead times for ad insertions are very short.
• B) It has the ability to deliver mass audiences at a low price.
• C) Permanence gives the reader time to appraise ads in detail.
• D) It has the ability to deliver high frequency.
• E) The average black-and-white cost per thousand is low.

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Definitions:

Complete Participant

A role in ethnographic research where the researcher fully participates in the community or context being studied, often without revealing their researcher status.

Researcher Objectivity

The principle of conducting study and analysis without letting personal biases or preconceptions affect the outcomes.

National Research Act

U.S. legislation passed in 1974 that established the National Commission for the Protection of Human Subjects of Biomedical and Behavioral Research.

Institutional Committee

A group of individuals within an organization appointed to oversee and manage specific tasks, such as ethical review processes for research.