An Advertiser Prints an Ad on High-Quality Paper Stock to Add

question 97

Multiple Choice

An advertiser prints an ad on high-quality paper stock to add weight and drama to the message,and then ships the finished ad to the publisher to get it placed into a magazine at a special price.This type of ad is known as a(n) _____.

• A) island half
• B) insert
• C) second cover
• D) junior unit
• E) full unit