Which of the Following Is True of Controlled Circulation for Business

question 96

Multiple Choice

Which of the following is true of controlled circulation for business publications?

• A) The publisher must run a series of marketing tests before new subscriptions can begin.
• B) The publisher limits the number of advertisers in the publication to a maximum of twenty.
• C) The publisher limits the number of copies available so that a premium price can be charged for each issue.
• D) The publisher mails the magazine free to individuals who may influence the purchase of advertised products.
• E) The publisher distributes the magazines through exclusive distribution channels rather than sending them via mail.

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Definitions:

Independent Variable

A variable in an experiment or study that is manipulated or changed to observe its effect on the dependent variable.

Factorial Research

A research design that involves two or more independent variables, also known as factors, and examines their interaction and main effects.

Single-Factor Research

An experimental design where the effect of a single independent variable on a dependent variable is assessed.

Independent Variable

A variable that is manipulated or categorized to observe its effect on a dependent variable in experimental research.