In Terms of Newspaper Advertising Rates,a(n)_____ Refers to a Discount

question 18

Multiple Choice

In terms of newspaper advertising rates,a(n) _____ refers to a discount applied retroactively as the volume of advertising increases through the year.

• A) earned rate
• B) contract rate
• C) open rate
• D) bulk discount
• E) frequency discount

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Definitions:

Marketing

The process of promoting, selling, and distributing a product or service.

Quality Standards

Preset criteria that products, services, or processes must meet to ensure they are fit for their purpose and meet customer or regulatory requirements.

Tangible Product

A physical item that can be seen, touched, and possessed, in contrast to services or digital goods.

Subjective

Pertains to or is influenced by personal feelings, tastes, or opinions.