Which of the Following Is True of Mechanicals

question 83

Multiple Choice

Which of the following is true of mechanicals?

• A) They are created using computers.
• B) They refer to thumbnails developed in the creative phase of an ad.
• C) They are created in a more advanced stage of an ad, in contrast with comps.
• D) They are developed after the reproduction process of the finished ad.
• E) They are referred to as camera-ready art by printers.

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Definitions:

Net Present Value

A calculation that compares the value of all cash inflows and outflows of a project or investment using a discount rate to present day.

Internal Rate

Often shorthand for Internal Rate of Return (IRR), this is a metric used in financial analysis to estimate the profitability of potential investments.

Crossover Point

Crossover Point refers to the level of activity or the time at which two options have the same cost or benefit, making them indifferent choices.

Mutually Exclusive

Situations or events that cannot occur at the same time, where the occurrence of one event precludes the occurrence of the other.