Which of the Following Is True of Controlled Circulation for Business

question 96

Multiple Choice

Which of the following is true of controlled circulation for business publications?

• A) The publisher must run a series of marketing tests before new subscriptions can begin.
• B) The publisher limits the number of advertisers in the publication to a maximum of twenty.
• C) The publisher limits the number of copies available so that a premium price can be charged for each issue.
• D) The publisher mails the magazine free to individuals who may influence the purchase of advertised products.
• E) The publisher distributes the magazines through exclusive distribution channels rather than sending them via mail.

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Definitions:

Telemarketers

Individuals or organizations that market goods or services to potential customers over the telephone.

Consumer Laws

Legislation designed to protect the rights of consumers and ensure fair trade, competition, and accurate information in the marketplace.

Statutes

Written laws enacted by legislative bodies at the federal, state, or local levels.

Wool Products Labeling Act

A U.S. law ensuring that products labeled as containing wool accurately describe the fiber content and origin of the wool.