Which of the Following Is True of Independent Shopping Guides

question 10

Multiple Choice

Which of the following is true of independent shopping guides?

• A) They typically have a low readership.
• B) They offer advertisers local saturation.
• C) They usually have limited advertising pages.
• D) They are offered at a premium price.
• E) They are also called Sunday supplements.

---

Definitions:

Discount Rate

The interest rate charged by central banks on loans they provide to commercial banks or financial institutions.

Money Supply

The entire amount of cash and cash equivalents present in an economy at a designated time, including money in the form of coins, notes, and funds held in checking and savings accounts.

Money Multiplier

A factor that quantifies the amount of additional money that can be created in a bank's lending process for a given amount of reserves.

Excess Reserves

Excess reserves are the capital reserves held by a bank or financial institution in excess of what is required by regulators, central bank, or other financial authority.