After Product Positioning,what Is the Next Step in the Development

question 18

Multiple Choice

After product positioning,what is the next step in the development of a marketing strategy?

• A) Selecting the target market
• B) Determining the marketing mix
• C) Formulating the marketing objectives
• D) Performing a situation analysis
• E) Conducting marketing research

---

Definitions:

Social Behavior

A term referring to the ways in which individuals interact with one another within a societal context, influenced by cultural, psychological, and environmental factors.

Communication Mechanism

The means or process through which information is transmitted and received among entities or individuals.

Genetic Imprinting

An occurrence in genetics where the expression of certain genes depends on whether they come from the mother or the father.

Dominance Hierarchy

A linear “pecking order” into which animals in a population may organize according to status; regulates aggressive behavior within the population.