In a Print Ad,the _____ Is a Link Between the Headline

question 51

Multiple Choice

In a print ad,the _____ is a link between the headline and the sales ideas presented in the text.

• A) demonstration
• B) close
• C) pasteup
• D) lead-in paragraph
• E) hook

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Definitions:

Preventing Deleterious Changes

Taking actions to stop harmful or damaging modifications from occurring.

McGrath

Refers potentially to Joseph Edward McGrath, a psychologist known for his research on small groups and team dynamics.

Executive Action/Internal

Executive action refers to decisions or measures taken by an organization's leadership, often involving strategic, policy, or managerial changes within an internal framework.

Interdependent

Describes a relationship or condition where entities or individuals rely on each other, highlighting mutual dependency.