Which of the Following Is True of the Design Element

question 50

Multiple Choice

Which of the following is true of the design element of an ad with a high recall?

• A) The total headline area should always fill 70 percent of the total ad space.
• B) Body copy should be minimized if the ad is selling high-involvement products.
• C) Company signatures should occupy more than 40 percent of the total ad area.
• D) The logo of the company should be included to let readers know who placed the ad.
• E) The ad should give equal amounts of space to every design element.

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Definitions:

Psychographic

Pertaining to the study of consumer lifestyles, attitudes, beliefs, and values to understand buying behaviors and preferences.

Occasion Segmentation

A type of behavioral segmentation based on when a product or service is purchased or consumed.

Psychographic Segmentation

The division of a market into segments based on consumer personality traits, values, attitudes, interests, and lifestyles.

Loyalty Segmentation

A marketing strategy that divides customers into groups based on their loyalty, typically measured by purchase frequency or engagement level.