Marketers Use _____ Appeals That Are Directed at the Consumer's

question 43

Multiple Choice

Marketers use _____ appeals that are directed at the consumer's practical,functional need for the product or service.

• A) scarcity
• B) brand
• C) emotional
• D) rational
• E) snob

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Definitions:

Inhumane Working Conditions

Refers to poor and unacceptable workplace environments that violate basic human rights, often entailing excessive hours, lack of safety, and abusive treatment.

Subsistence Wages

The minimum income necessary for a worker to meet basic needs, often barely enough to survive.

Sweatshops

Workplaces, often in the garment industry, that have very poor, socially unacceptable working conditions, including low wages and long hours.

Corporate Blog

A blog published and operated by an organization to reach its goals of marketing, branding, or public relations.