According to the Creative Pyramid,the First Objective of Any IMC

question 42

Multiple Choice

According to the creative pyramid,the first objective of any IMC campaign is to:

• A) stimulate the prospective customer's interest.
• B) attract the prospective customer's attention.
• C) make the prospective customer aware of the product category.
• D) make the prospective customer aware of the brand name.
• E) create a communications medium for the prospective customer.

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Definitions:

Hiring

Hiring refers to the process of reviewing applications, interviewing candidates, and ultimately selecting an individual for employment within an organization.

Talent Development

The systematic process of identifying and nurturing individuals' abilities within an organization to align with organizational goals.

Competency Model

A framework that outlines the specific skills, behaviors, and attitudes employees must exhibit to be effective in their job roles.

Six Categories

Typically refers to a classification system that divides a subject or set of items into six distinct groups based on certain characteristics or criteria.