Which of the Following Appeals Will a Marketer Use to Target

question 23

Multiple Choice

Which of the following appeals will a marketer use to target a consumer's safety needs?

• A) Economy in purchase
• B) Simplicity
• C) Durability
• D) Personal comfort
• E) Appetite

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Definitions:

Monopolistic Competition

A market structure characterized by many sellers offering differentiated products, leading to some degree of market power.

Average Total Cost

The total cost of production (fixed and variable costs combined) divided by the number of units produced.

Economic Profits

Profits calculated by subtracting both explicit and implicit costs from total revenue, often indicating the degree of profitability beyond normal expectations.

Excess Capacity

A situation where a company can produce more goods than the market demands, often leading to inefficiencies.