The Commonalities of Great Ads Can Be Grouped into Two

question 93

True/False

The commonalities of great ads can be grouped into two dimensions: the ability to break through consumer perceptual barriers and the ability to create "top-of-mind" awareness.

---

Definitions:

Mammoth

An extinct species of large, prehistoric elephants known for their massive size and long tusks, or used to describe something enormous.

Air Currents

Movements of air resulting from atmospheric pressure differences, leading to phenomena like wind.

Breeze

A gentle, light wind that is often considered refreshing and pleasant.

Excavated

The act of digging up or removing earth to uncover and discover something buried.