Which of the Following Is True of Creatives in the Explorer

question 40

Multiple Choice

Which of the following is true of creatives in the Explorer role?

• A) They search for a key verbal or visual concept and implement it.
• B) They experiment and play with a variety of approaches, looking for an original idea.
• C) They evaluate the results of experimentation and decide which approach is most practical.
• D) They overcome excuses, idea killers, setbacks, and obstacles to bring a creative concept to realization.
• E) They review the creative brief and the marketing and advertising plan.

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Definitions:

Contribution Margin Ratio

A financial metric that shows the percentage of sales revenue that exceeds variable costs, contributing to covering fixed costs and generating profit.

Profit-volume Ratio

A measure that indicates the relationship between the profit generated by a business and its sales volume, usually expressed as a percentage.

Property Tax Rates

The percentage at which local governments tax the value of real estate properties.

Fixed Costs

Expenses that do not change in total regardless of the level of production or sales volume, such as rent or insurance.