Which of the Following Is True of Media Planning

question 4

Multiple Choice

Which of the following is true of media planning?

• A) Entry-level media positions are among the highest-paid jobs in the business.
• B) Separating the strategic planning and media planning groups into two departments increases the effectiveness of a campaign.
• C) The media planner's assignment is just as critical as the creative director's work.
• D) Historically, the people in the creative and account service departments have enjoyed relative anonymity compared to the people who plan and buy media.
• E) Marketers want advertising agencies to focus exclusively on increasing efficiency.

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Definitions:

Emotion

A complex psychological state that involves an individual's subjective experience, physiological response, and behavioral expression.

Reason

Those sentences in the argument that are used to show that the conclusion is true or that it is probably true.

Reflective

Pertaining to careful thought or contemplation, often evaluating past experiences.

Satisficing Heuristic

A decision-making strategy that entails searching through the available alternatives until an acceptability threshold is met, rather than seeking the optimal solution.