According to the Creative Pyramid,the First Objective of Any IMC

question 42

Multiple Choice

According to the creative pyramid,the first objective of any IMC campaign is to:

• A) stimulate the prospective customer's interest.
• B) attract the prospective customer's attention.
• C) make the prospective customer aware of the product category.
• D) make the prospective customer aware of the brand name.
• E) create a communications medium for the prospective customer.

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Definitions:

Nontaxable Social Security

Social Security benefits that are not subject to federal income tax under certain income conditions.

Base Amount

A specific income threshold set by tax regulations, which may affect the calculation of deductions, credits, or taxes owed.

Credit Calculation

The process of determining the amount of credit that taxpayers are eligible to subtract directly from the taxes they owe to the government.

Nontaxable Social Security

Portions of Social Security benefits that are not subject to federal income tax under certain conditions.