In Terms of Media-Planning Activities,which of the Following Is the Purpose

question 73

Multiple Choice

In terms of media-planning activities,which of the following is the purpose of determining media strategy?

• A) To determine which broad class of media best fulfills the criteria
• B) To compare and select the best media within broad classes, using predetermined criteria
• C) To translate marketing and advertising objectives and strategies into goals that media can accomplish
• D) To determine what to communicate through ads
• E) To translate media goals into general guidelines that will control the planner's selection and use of media

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Definitions:

Cheyne-Stokes Respiration

A pattern of breathing characterized by a gradual increase in the depth of breaths followed by a decrease, resulting in temporarily stopped breathing, often seen in cases of heart failure or brain damage.

Rhinoplasty

A surgical procedure to change the shape of the nose for cosmetic reasons or to improve breathing.

Laryngitis

Inflammation of the voice box (larynx) usually resulting in hoarseness or loss of voice.

Pharyngitis

Inflammation of the pharynx, causing sore throat and difficulty swallowing; it can be caused by viruses or bacteria.