Which of the Following Is True of the Target Audience

question 17

Multiple Choice

Which of the following is true of the target audience of a product?

• A) A product's target audience is the same as its target market.
• B) Planners largely rely on primary data to determine consumer target audience.
• C) A product's target audience is considerably larger than its target market.
• D) Media planners typically use geodemographic classifications to define their target audiences.
• E) The target audience of a product does not include potential customers.

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Definitions:

Attachment Style

Describes the pattern of relational behavior and expectations for care, closeness, and safety developed in early childhood and influenced by the relationship with primary caregivers, affecting future relationships.

Attachment Patterns

The systemic behaviors seen in relationships that are formed in early childhood and affect relationships in adulthood.

Child-Rearing Practices

The methods and strategies used by parents and caregivers to raise and educate children, influencing their physical, emotional, and social development.

Securely Attached

Securely attached individuals tend to have a positive view of themselves and their relationships, feeling comfortable with intimacy and independence, stemming from stable and responsive caregiver relationships in early development.