Which of the Following Statements About Reach Is True

question 1

Multiple Choice

Which of the following statements about reach is true?

• A) Reach is always expressed as a percentage.
• B) Reach measures the intensity of a media schedule.
• C) Reach refers to the number of people who are actually exposed to and consume the advertising.
• D) Reach refers to the number of people exposed to and hence have an opportunity to see the ad.
• E) The only way to accumulate reach is by using the same media vehicle continuously.

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Definitions:

GDP

Gross Domestic Product, which is the total market value of all final goods and services produced within a country in a specific period.

Real GDP

Gross Domestic Product adjusted for inflation, providing a more accurate measure of economic growth by reflecting the value of all goods and services produced at constant prices.

Deflation

A drop in the overall cost of goods and services, frequently resulting from a decrease in the availability of money or credit.

Inflation

The measurement of how swiftly the overall prices of goods and services increase, eroding the power to buy.