_____ Measures the Intensity of a Media Schedule,based on Repeated

question 31

Multiple Choice

_____ measures the intensity of a media schedule,based on repeated exposures to the medium or the program.

• A) Exposure value
• B) Attention value
• C) Reach
• D) Opportunity to see
• E) Frequency

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Definitions:

Consideration

In contract law, consideration refers to the value (such as money, a service, or a promise) that is given in exchange for a contractual obligation from the other party.

Illusory Contract

An agreement that fails to bind one party due to vague or unenforceable terms, making it appear to be a contract only in illusion.

Probated

Referring to the legal process in which a will is reviewed to determine whether it is valid and authentic.

Option Contract

A contract that gives the holder the right, but not the obligation, to buy or sell an asset at a specified price within a specified period.