Advertisers Calculate Frequency as The

question 22

Multiple Choice

Advertisers calculate frequency as the:

• A) average number of times individuals or homes are exposed to a medium.
• B) number of different people or households exposed to an advertising schedule during a given time.
• C) predicted number of different people who will see an ad at least twice.
• D) variety of media types that must be used to reach the target market objectives.
• E) number of market segments that are targeted to attain total audience objectives.

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Definitions:

Knowledge-based Economy

An economy driven by the use of knowledge and information as the key asset for growth and development.

Expert Power

Authority or influence derived from possessing knowledge or skills in a particular area.

Physical Resources

Tangible assets such as buildings, machinery, and raw materials that an organization uses to conduct its business.

Visibility

The degree to which an entity's presence, actions, or status is known and perceivable by others.