Examlex
In the central route to persuasion,consumers have a higher level of involvement with the product or the message.
Social Responsibility
The obligation of companies to act in ways that benefit society at large, beyond their own interests or those of their shareholders.
Marketing Metric
Quantitative measures used to monitor, analyze, and evaluate the effectiveness of marketing strategies and campaigns.
Quantitative Value
The measurable, numerical worth of a product or service, often assessed through metrics such as price, features, and benefits.
Marketing Activity
Any action or series of actions taken by a company to promote its products or services, aiming to enhance sales and market presence.
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