According to Erwin Ephron,for Fast-Moving Consumer Products,the Concept of _____

question 61

Multiple Choice

According to Erwin Ephron,for fast-moving consumer products,the concept of _____ is based on "the idea that most advertising works by influencing the brand choice of consumers who are ready to buy."

• A) recency planning
• B) advertising impression
• C) effective reach
• D) effective frequency
• E) message value

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Definitions:

New Home Prices

The selling prices of newly constructed homes currently on the market.

Cost

The amount of money required to purchase goods or services or the value consumed in the production of goods or services.

Discount Rate

The rate of interest applied to loans provided to commercial banks and other financial institutions by the Federal Reserve through its discount window.