A(n)_____ Is the Total Number of People or Households Exposed

question 62

Multiple Choice

A(n) _____ is the total number of people or households exposed to a medium.

• A) opportunity to see
• B) target market
• C) audience
• D) exposure value
• E) attention value

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Definitions:

Mildred Parten

A researcher known for her work on children's play, categorizing it into types that reflect the social development stages of children.

Solitary

The state or condition of being alone or isolated from others, often used to describe times spent alone or creatures that live in isolation.

Cooperative

Pertaining to the willingness or practice of working together with others for a common purpose or benefit.

Sequential

Following a logical order of progression or a sequence, one after the other.