Which of the Following Statements About a Medium's Audience Is

question 75

Multiple Choice

Which of the following statements about a medium's audience is true?

• A) It is unethical for media vehicles to try to attract advertisers by using audience demographics.
• B) Data on the size of media audiences are almost nonexistent.
• C) The media planner needs to know how closely the medium's audience matches the target market profile.
• D) Audience refers to the number of people who remember seeing or hearing an ad.
• E) The media planner is not concerned about media audience size because all information on audience demographics is typically fabricated.