The _____ Method for Scheduling Media Alternates Periods of Advertising

question 81

Multiple Choice

The _____ method for scheduling media alternates periods of advertising with periods of no advertising.

• A) flighting
• B) bursting
• C) continuous
• D) roadblocking
• E) pulsing

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Definitions:

Short-Term Reward

Instant gratification or benefits received immediately after completing a task or making a decision, contrasting with long-term rewards.

Neat Freak

An informal term for someone who is obsessively clean or orderly, often going to great lengths to maintain a specific level of tidiness.

Neatness

The quality of being clean, orderly, and tidy.

Major Consequence

A significant outcome or result that follows an action, decision, or event, often having long-lasting effects.