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List the two methods an advertiser may use to accumulate reach.
Fixed Expenses
Costs that do not change in total regardless of changes in the amount of goods or services produced or sold, such as rent, salaries, or insurance premiums.
Markup Percentage
A measure of the difference between the cost of a product and its selling price, expressed as a percentage of the cost.
Product Cost
The total costs incurred in the production of a product, typically including direct materials, direct labor, and manufacturing overhead.
Target Cost
The desired cost of a product that is determined by subtracting a desired profit margin from a competitive market price.
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