An _____ Refers to a Possible Exposure of the Advertising

question 5

Multiple Choice

An _____ refers to a possible exposure of the advertising message to one audience member.

• A) advertising response curve
• B) effective frequency
• C) advertising impression
• D) effective reach
• E) exposure value

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Definitions:

Football Team

A group of players forming one side in competitive football games.

Prejudice

An unjustified negative attitude toward an individual based on the individual’s membership in a group.

Unjustified Negative

Refers to a negative outcome or judgment that is not supported by evidence or reasoning.

Membership

The state of belonging to a group or organization with a common interest or purpose.