Which of the Following Is True of the Objectives and Outcomes

question 19

Multiple Choice

Which of the following is true of the objectives and outcomes of DAGMAR,a hierarchical model introduced by Russell Colley?

• A) It specifies the qualities of a good objective.
• B) Conviction refers to purchasing and using a brand.
• C) Comprehension refers to knowing that a brand exists.
• D) Awareness refers to knowing about a brand's benefits or attributes.
• E) It emphasizes sales-target objectives.

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Definitions:

Collecting Data

The process of gathering information or facts from various sources for analysis, which can then be used for making informed decisions or developing strategies.

Accounting Information System

A system of collecting, storing, and processing financial and accounting data that is used by decision makers.

Relevant

Pertains to information or factors that are directly related to the decision-making process.

Timely

Refers to something being done or occurring at a favorable or appropriate time.