Which of the Following Is True of the Design Element

question 50

Multiple Choice

Which of the following is true of the design element of an ad with a high recall?

• A) The total headline area should always fill 70 percent of the total ad space.
• B) Body copy should be minimized if the ad is selling high-involvement products.
• C) Company signatures should occupy more than 40 percent of the total ad area.
• D) The logo of the company should be included to let readers know who placed the ad.
• E) The ad should give equal amounts of space to every design element.

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Definitions:

Technical Insolvency

A situation where an entity cannot meet its short-term financial obligations despite having sufficient assets.