According to Wang and Schultz's IMC Planning Model,which Step Immediately

question 50

Multiple Choice

According to Wang and Schultz's IMC planning model,which step immediately follows the segmentation of customers and prospects in the database based on a measurable purchase behavior?

• A) Identifying what brand contacts and what changes in attitude are required to support the consumer's continuance or change of purchase behavior
• B) Setting marketing objectives based on analysis of customer information
• C) Analyzing information on customers to understand their attitudes, their history, and how they discover and interact with the brand or product
• D) Deciding what elements of the marketing mix (product, price, distribution) will further encourage the desired behavior
• E) Determining what communications tactics to use to make contact and influence the consumer's behavior

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Definitions:

Short-Term Orientation

A focus on immediate or near-future outcomes and gratifications, often at the expense of long-term goals.

Main Work Values

Fundamental beliefs that guide preferences and behaviors in the workplace, including priorities like job security, salary, and work-life balance.

Self Competency

The understanding and utilization of one's own skills and abilities to effectively accomplish tasks and goals.

Agreeableness

A personality trait characterized by warmth, kindness, and a cooperative and sympathetic attitude towards others.