Which of the Following Is the First Step Taken by a Brand

question 25

Multiple Choice

Which of the following is the first step taken by a brand manager when developing an IMC plan?

• A) Selecting the target audience
• B) Setting marketing objectives
• C) Determining the most cost-effective media
• D) Establishing an advertising budget
• E) Reviewing the marketing plan

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Definitions:

Anti-Bias

A stance or approach aimed at identifying, challenging, and opposing biases, stereotypes, and all forms of discrimination.

Behaviors

The actions or reactions of individuals, often in response to external stimuli, reflecting character or attitudes.

Scaffolding

A teaching method that involves providing supportive structures and guidance to allow students to step-by-step achieve greater levels of understanding or skill.

Self-Esteem

A term describing an individual's overall subjective emotional evaluation of their own worth; it is the decision made by an individual as an attitude towards the self.