Which of the Following Is a Factor That Can Affect

question 74

Multiple Choice

Which of the following is a factor that can affect quality and costs in research involving telephone surveys?

• A) Interview time
• B) Cost of focus group facilities
• C) Moderator costs
• D) Respondent costs
• E) Transport costs

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Definitions:

Management

The process of planning, organizing, directing, and controlling resources to achieve specific goals.

Focus Strategies

Business approaches that target a specific market niche or demographic with tailored products or services.

Broad Segment

A market segmentation strategy that targets a wide and diverse group of potential customers rather than focusing on specific niches.

Market

A place or platform where buyers and sellers come together to exchange goods, services, or information, often setting prices and terms in the process.