According to the IMC Pyramid,comprehension Involves

question 71

Multiple Choice

According to the IMC pyramid,comprehension involves:

• A) communicating enough information about a product and its features to persuade a certain number of people to believe in its value.
• B) communicating enough information about a product so that some aware consumers recognize its purpose, image, or position.
• C) acquainting people with a company, product, service, and brand.
• D) persuading customers to buy multiple units of a company's product.
• E) accelerating sales by conducting a variety of sales promotions.