What Are the Functions of a Marketing Plan

question 85

Essay

What are the functions of a marketing plan?

---

Definitions:

Test Marketing

A strategy used by companies to test new products in specific markets before launching them nationwide or globally.

Tech Savvy

Being well-informed or skilled in the use of technology, especially computers and digital devices.

Innovator

An individual or organization that introduces new ideas, products, or methods, often leading change and advancement within their domain.

Consumer Adoption Process

The stages through which a consumer moves when deciding to accept and continue using a new product or service, including awareness, interest, evaluation, trial, and adoption.