Which of the Following Is True of the Effect of Marketing

question 40

Multiple Choice

Which of the following is true of the effect of marketing objectives on sales?

• A) The impact of a campaign can be seen immediately and directly on sales.
• B) An effective campaign cannot induce customer trial.
• C) Good advertising can negate the effect of government regulation on sales.
• D) Good marketing plans should place greater emphasis on sales-target objectives than on communication objectives.
• E) Good campaigns can fail if consumers are dissatisfied with a product when they try it.

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Definitions:

Brand Awareness

The degree to which a brand's image or qualities are known by consumers.

Straight Shot

Direct or undeviating route or course.

Brand Association

The mental links that consumers make between a brand and its key product attributes; can involve a logo, slogan, or famous personality.

Live Mas

The brand slogan of Taco Bell, encouraging a lifestyle of living more fully or adventurously.