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As an element of the media mix,_____ refers to the overall strategy of selecting and scheduling media vehicles to achieve the desired message weight,reach,frequency,and continuity objectives.
Splenius Capitis
A muscle located in the back of the neck that functions in extending and rotating the head.
Mastication
The process of chewing food in preparation for swallowing and digestion.
Medial Pterygoid
A muscle of the jaw involved in the movement of the mandible, contributing to the chewing process.
Hyoid Bone
A horseshoe-shaped bone in the neck that supports the tongue and is the only bone in the body not attached to another bone.
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