The Product Competitor Approach to Developing a Positioning Strategy Involves

question 15

Multiple Choice

The product competitor approach to developing a positioning strategy involves:

• A) setting the brand apart by stressing a particular product feature important to consumers.
• B) positioning the brand against other products that, while not the same, offer the same class of benefits.
• C) positioning against competitors using the strength of the competitor's position to help define the subject brand.
• D) positioning apart from competitors through the creation or use of some recognized symbol or icon.
• E) positioning on the basis of how a product is used.

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Definitions:

Histology Laboratory

A specialized facility for preparing and examining tissues under a microscope to study the structure and function of cells, often for medical diagnosis.

D&C

Dilation and curettage, a surgical procedure to remove tissue from the inside of the uterus.

Cervix

The lowest portion of the uterus that extends into the vagina.

Uterine Lining

The layer of tissue lining the inside of the uterus, which thickens during the menstrual cycle in preparation for potential pregnancy and sheds during menstruation if no pregnancy occurs.