Which of the Following Approaches to Developing a Positioning Strategy

question 14

Multiple Choice

Which of the following approaches to developing a positioning strategy sets the brand apart by stressing a particular product feature important to consumers?

• A) Product class
• B) Product attribute
• C) Cultural symbol
• D) Product user
• E) Use/application

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Definitions:

Decorating Style

refers to the particular aesthetics and designs used to adorn and style interior spaces, reflecting personal tastes or cultural trends.

Lifestyles

The habits, attitudes, tastes, moral standards, economic level, etc., that together constitute the mode of living of an individual or group.

Brand Equity

The value that a brand adds to a product, often reflected in how consumers think, feel, and act with respect to the brand.

Demographic

Statistical characteristics of a population, such as age, gender, income, and education, used to identify and analyze market segments.