According to the IMC Pyramid,comprehension Involves

question 71

Multiple Choice

According to the IMC pyramid,comprehension involves:

• A) communicating enough information about a product and its features to persuade a certain number of people to believe in its value.
• B) communicating enough information about a product so that some aware consumers recognize its purpose, image, or position.
• C) acquainting people with a company, product, service, and brand.
• D) persuading customers to buy multiple units of a company's product.
• E) accelerating sales by conducting a variety of sales promotions.

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Definitions:

Attention-Catching

Refers to techniques or features designed to capture the viewer's or listener's immediate interest or focus.

Experiential Model

A conceptual framework that emphasizes learning through experience, often involving direct interaction with the environment or products.

Independence Hypothesis

Suggests that certain variables or phenomena occur independently of each other, without influence or correlation, in various research contexts.

Attitude Components

are the elements that make up an individual's overall evaluation of something, typically including cognitive, affective, and behavioral components.