Message Pretesting Is Used to Help Define the Product Concept

question 76

True/False

Message pretesting is used to help define the product concept or to assist in the selection of target markets,messages,or media vehicles.

---

Definitions:

Extending Credit

The practice of allowing a borrower to use resources now and pay for them later, under agreed terms.

Automobile Dealers

Businesses specializing in the sale of new or used cars and possibly offering maintenance services and spare parts.

Fair Credit Billing Act

A U.S. law designed to protect consumers from unfair billing practices and provides a mechanism for addressing billing errors on credit card statements.

Errors In Credit Card Billings

Mistakes or inaccuracies in the billing statements of credit card accounts, which can range from unauthorized charges to incorrect amounts charged.