Describe How Research Objectives Should Be Established in the Marketing

question 30

Essay

Describe how research objectives should be established in the marketing research process.

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Definitions:

Prospective Buyer

An individual or business showing interest in purchasing a product or service but has yet to make a transaction.

Transaction

An exchange or transfer of goods, services, or funds between two or more parties, typically involving a payment from the buyer to the seller.

Lead Generation

The process of identifying and cultivating potential customers for a business's products or services.

Traffic Generation

Strategies and tactics used to attract visitors to a website or physical location.