In Terms of User Status,aware Nontriers

question 78

Multiple Choice

In terms of user status,aware nontriers:

• A) typically use a particular brand but have an alternative selection if it is not available or if the alternative is promoted with a discount.
• B) use competitive products in the category but have not taken a liking to a particular brand.
• C) perceive two or more brands to have superior attributes and will buy at full price.
• D) choose one brand exclusively.
• E) respond to a brand's IMC messages but do not like the product.

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Definitions:

HI

A chemical formula representing hydrogen iodide, a diatomic molecule consisting of hydrogen and iodine.

pH

A scale used to specify the acidity or basicity of an aqueous solution, ranging from 0 (acidic) to 14 (basic), with 7 being neutral.

K

The chemical symbol for Potassium, an essential dietary mineral and electrolyte involved in nerve function, muscle contraction, and fluid balance.

HA

Depending on context, this can refer to Hyaluronic Acid, a molecule involved in skin hydration and cellular functions, or Hemagglutinin, a protein on the surface of influenza viruses responsible for binding the virus to the host cell.