What Is Meant by a Marketing Information System

question 70

Multiple Choice

What is meant by a marketing information system?

• A) It is a sophisticated set of procedures designed to generate a continuous, orderly flow of information for use in making marketing decisions.
• B) It is a system used to make sure that none of the steps in the marketing research process is ignored.
• C) It is a hierarchical chart system used for categorizing the relevance of different types of data.
• D) It is a system used to assess and prioritize internal environmental strengths, weaknesses, opportunities, and threats.
• E) It is a set of procedures used for gathering information and converting it into secondary data.

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Definitions:

19th Century

The period from January 1, 1801, to December 31, 1900, marking the nineteenth century in the Gregorian calendar.

Technology-Delivered Psychotherapy

Therapeutic services provided via technological platforms, such as online, mobile apps, or virtual reality, to improve mental health.

Mental Health Professionals

Trained individuals who provide services aimed at improving an individual's mental health and well-being.

Deinstitutionalization

The policy or process of reducing the population of mental health hospitals and transferring care to community-based settings.