Which of the Following Statements Implies That National and Local

question 32

Multiple Choice

Which of the following statements implies that national and local advertisers have different time orientation?

• A) National advertisers think in terms of large groups of people, whereas local advertisers deal with individual customers every day.
• B) National advertisers get occasional feedback, whereas local advertisers get feedback everyday.
• C) National advertisers focus on gross sales, whereas local advertisers primarily focus on market share.
• D) National advertisers typically focus on media with high point of contact, whereas local advertisers are more concerned with high frequency media.
• E) National advertisers develop five-year strategic plans, whereas local advertisers worry about weekly ads and its performances.

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Definitions:

Toxic Air Pollutants

Harmful substances in the air that pose health risks to humans and the environment, regulated under environmental laws.

EPA

The Environmental Protection Agency, a U.S. federal agency responsible for protecting human health and the environment by writing and enforcing regulations.

Asbestos

A group of naturally occurring mineral fibers used in building materials that are hazardous to health when inhaled.

Vehicle Emission Standards

Regulations set by governments to limit the amount of pollutants vehicles can emit, aimed at reducing air pollution and promoting public health.