The _____ Refers to the Situation When Respondents Rate Messages

question 18

Multiple Choice

The _____ refers to the situation when respondents rate messages that make the best first impression as the highest in all categories.

• A) Hawthorne effect
• B) perceived impact
• C) halo effect
• D) echo impact
• E) confirmation bias

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Definitions:

Unit Elastic

Describes a situation in which the percentage change in quantity demanded is equal to the percentage change in price, leading to no change in total revenue.

Income Elasticity

A measure of how much the demand for a good will change in response to a change in consumer's income.

Cross Elasticity

An indicator of the sensitivity in demand for a certain product in response to price fluctuations of a different product.

Percentage Change

A mathematical calculation that shows how much a number has increased or decreased compared to its previous value, expressed as a percentage.